Levi Coralynn and William Conrad on the age of ‘provider women’

Content curators Levi Coralynn and William Conrad say that people often don’t know how to feel about their videos. “People comment that seeing a love like ours makes them uncomfortable,” says Coralynn. “But I think that’s a deeper question that’s worth answering because it makes me question why?” The content in question depicts their day-to-day dynamic: Conrad will braid Coralynn’s hair, paint her toenails, or massage her face. He also cooks almost every meal for Coralynn and posts the process on his own TikTok account. Fans of the beloved couple then eagerly await Coralynn’s soft-spoken reviews. They open up about their families, document their date nights, wear coordinated outfits, and even share details on their finances. Coralynn is a popular creator on OnlyFans (as well as having over two million followers on TikTok). She brings in their main source of income, while Conrad is a proud stay-at-home boyfriend. That structure isn’t new; it’s simply flipping the patriarchy on its head. Still, it seems to be scrambling people. It’s even raising the question online: is the world ready for “provider women”?

Coralynn herself wasn’t familiar with the term “provider woman”, but, after sitting with it for a second, says she “kind of likes it”. “I do think that fits you very well,” Conrad lovingly concurs. But their relationship structure isn’t something they’ve dreamt up to subvert the status quo; it’s simply what works for them both. “I love love, so my success is my partner’s success,” says Coralynn. “While I’m providing more financially, William is providing me with so much more, in my opinion.”

When asked about his job title, Conrad promptly replies, “Levi’s boyfriend”. “I typically do what you would put under a person that is a homemaker,” he says. “I make all the meals, change the sheets, clean the bathrooms, and do things like that, but Levi is very good at helping me stay organised.” Coralynn then adds that Conrad is “phenomenal” at laundry and, like in their videos, the couple gush over one another, going back and forth with compliments about each of their contributions to the household and relationship. To their fans, they are the “loving and supportive parents” people wish they had, and their visible admiration for one another would be almost sickening if they weren’t both so undeniably likeable.

Coralynn and Conrad matched on Hinge three years ago. She was in Calgary, and he was in Costa Rica, but they both had their locations set to Vancouver. After two months of messaging, they booked an Airbnb in Toronto and spent a week together. “The rest is history because we pretty much moved in and have been together ever since,” says Coralynn. “I remember telling my friends that I was travelling halfway across the world to see a boy, and it sounded so silly, but the fact that I got to go home and tell them I’m in love was so relieving.” At the time, Conrad had just graduated with a computer science degree, and Coralynn was already a content creator. Initially, she was hesitant to introduce Conrad to her then-primarily male following. “Because of how I make a living, I was scared that having William in my content would change that,” says Coralynn. “It took me a while to finally start trickling over to the girls.” Despite making a joint account to document the first week of their relationship, they’ve since continued to post on their own individual accounts (with numerous crossover appearances).

Many of the comments in both Coralynn and Conrad’s videos read like (albeit slightly horny) love letters. “Why am I so attracted to both of you?” one person wrote. Others ask: “Where can I find my William”? And yet, Conrad says he’s started getting backlash for featuring Levi in his Instagram videos. “That can be very difficult because all this was me presenting what I’m making for my girlfriend,” he says. “It’s very interesting to see how followers can have this sense of possession over a creator. Are we not just all free people publishing?” To this, Coralynn adds the question: “Are we free?” As their online presence grows as a couple, they’ve also started to be recognised in public, meaning there are more conversations (or disagreements) they choose to have at home. “We should leak our fights for the drama,” says Coralynn. “It wouldn’t be so bad.” In fact, the couple often keep their moments of bickering in their videos, which (usually very nicely) end in a swift resolution.

While other viral couples can fall into the trap of curating a false presentation of their relationship, both Coralynn and Conrad feel like their content organically mixes into their lives. “We’re going to be eating the meal anyways,” says Coralynn. “But there are times when we don’t click on the camera, and I feel like we’re good at stepping away from work.” These moments away from the camera are increasingly important as they continue to merge lives both personally and professionally. “I’m sure people have grudges with their boss or fellow coworkers, and things like that can arise in our relationship because we share both a business and a relationship together,” says Conrad. “But I think we navigate it very well.” They both admire the relationship of fellow content creators Nara Smith and Lucky Blue Smith. “They’re just like us but much more respectable,” says Coralynn. And, admittedly, there are some parallels: the food and the sparkling of online debates (although for almost opposite reasons). 

The fact that Coralynn and Conrad’s understanding, flexible, and clearly loving relationship is being both praised and criticised for being a statement on gender dynamics online says a lot about the state of heterosexual dating today. “I’m always surprised that people find our dynamic unique because relationships these days can look like a million different things,” says Coralynn. “I forget that it is still new to see a man do things for a woman just because he loves her.” But, as tradwifery, hypergamy, and “sprinkle sprinkle” all trend on TikTok, and “high value” men continue to insist that men should be the “providers”, Coralynn and Conrad are showcasing a less popular and visible option for structuring a relationship between a man and woman. Their intention, however, was simply to share their lives and Conrad’s new pizza oven (or his upcoming DIY projects around the house). 

Most of the household labour today still falls disproportionately on women, even when they have full-time jobs – which may be why Coralynn and Conrad’s content simultaneously makes people uncomfortable and provides many with some much-needed hope for modern dating. And it’s only set to ramp up as they continue to plan their lives in their own way. “We flip-flop back and forth: do we want a big wedding or a courthouse one? Do we want kids?” says Coralynn. She then directs her attention to Conrad: “I know for certain I want to spend the rest of my life with you.” He, of course, immediately agrees; their love radiates even through the phone. “A lot of people say, ‘I don’t know what it is about them, but they just scare me,” Conrad says. Then Coralynn, giggling, adds, “I don’t mind that one, because that’s almost what you would say to a piece of art.”